Yesterday, Syndio welcomed its two newest team members, Jina & Jai, to join us for the spring.  Both are students at Northwestern and will be interning with us until June.  Check out more about the duo below:   Jina Park: Jina is a junior at Northwestern University studying Economics and Psychology. She will be an intern at Syndio Social for the spring. She is from Los Angeles, California, and enjoys warm weather, listening to music, and eating candy. Jina will support existing client engagements and will help us develop our newest, top-secret offering.                         Jai Broome: Jai is a junior studying economics at Northwestern University. He is interning at Syndio through NU’s Chicago Field Studies program. On campus, he is the Public Relations chair of Sexual Health and Assault Peer Educators and Co-president of the Brazilian Jiu Jitsu club. Off campus, he is a public radio nerd, video game fanatic (when he has time), and secretly wants to be an astrophysicist. Jai will help the Syndio team increase our capabilities for social network data collection.  

While the whole team wasn’t able to make it out to Sunbelt this year, our COO and resident Dutchman Willem Pieterson travelled to Redondo Beach with the good people of Northwestern’s SONIC Laboratory.  Willem is presenting a workshop on C-IKNOW, one of the social network analysis platforms being developed at SONIC. You can find Willem on twitter, his handle is @wpieterson, so you can follow his exploits and link up with him in LA

“I really expected my job to be more like Mad Men.”  My friend was talking about an advertising job that he had slowly come to resent.  Some people may shake their heads and say that my friend is naive, but its common how often we let images define our understanding and expectations of things. And there are so many of them: ad men who want to be mad men, actors dreaming of entourages, lawyers waiting for their John Grisham moment.  Despite the utter normality of most careers, we put a lot of stake in these professional myths. I may be more open to risk than your average person. In my third year of running my own business, I’ve dabbled in the working world with music and film. Call me adventurous, or maybe I’m just addicted to not having health insurance. Still, my experiences in these spaces have made me realize how often we build up success and career myths that keep us from doing what we really love to do. First: the great myth of the music superstar.  The doe-eyed singer meets a record store exec in a bar, sings him a song, and two weeks later she’s on tour [...]

It’s that time of year again. This summer, the Syndio Social team is going to need more help than ever before.  With loads of new project work, software development and new marketing initiatives, we are going to need candidates with a variety of skills and background experience. If you’re interested in working at a start-up, doing meaningful work where you will make an impact, or being a part of the Syndio family, then this might be the summer internship for you. Currently, we are looking for candidates with experience in the following areas:   Sales & Client Research Syndio Social is looking for an undergrad junior or senior to join our team to help us conduct research on prospective and current clients.  Work will center around preparing client briefs for Syndio Staff, and will require considerable skill at finding, organizing, and presenting critical client data in preparation for client calls and proposals. Skills needed: -Past research experience -Familiarity with sources like Hoovers, Gartner, Forrester, HBR and other business journals and press -Strong organizational skills -Strong written and oral skills    Social media and digital marketing client work Over the past year, Syndio has worked with Vanberg & DeWulf (www.belgianexperts.com) to [...]

As you may have noticed, we have recently re-designed and re-launched the Syndio Social webpage to showcase our new products and offerings. Over the past several months, we have been hard at work building the first Syndio Social product for large business: the Syndio Social Change Dashboard. To learn about our new product and how you can use it to improve your business, please visit our Services page. Although Syndio Social will continue to provide a range of applied social network analysis solutions, our newest offering focuses on tracking and accelerating organizational change. Please let us know what you think of the new site and our new tool. Sincerely, The Syndio Social team

Managing effective communication between organizations and clients is a core component of the business process. Keeping the customer satisfied has been a ground rule for successful businesses for years. Whether client communication pertains to service delivery, product purchase or customer service, it needs to run effectively and efficiently to maintain profitability and retain client relationships. The service channel, or communication medium, that is used to communicate with a client is a critical factor in the customer communication process. Choosing which channels to use in which situation is challenging, especially as technology and customer demands drive expectations for near instantaneous communication across multiple channels. In order to adapt, businesses must think strategically about building a portfolio of customer communication channels designed to best serve your clients. As we explained in a previous Syndio blog post, the effectiveness of the communication process strongly depends on the deployment of the proper medium (in terms of its richness) for the proper task. In reality, the issue is far more complex. Syndio Social recently completed two reports for the European Commission in this domain. The first is a comparison of the multi-channel service strategies of twelve public employment organizations in Europe for the European Commission. [...]