Procter and Gamble

Partnering with Syndio Social during social network analysis provided the right mix of experience, intuition and knowledge of our organization to yield valuable insights that could be broadly understood and directly applied. It was exciting to see the impact on the current global social network of decisions made as a result of prior social network analysis.

Kathie Felber
Corporate R&D, Principal Engineer

The project: Identifying Change Agents to Engineer Adoption

A project team within P&G needed their employees to adopt a new work process throughout a multi-national and multi-functional organization. We identified a core groupof ambassadors who are optimally positioned in their organizational social network to spearhead a change movement.

Transforming an established, time-tested business practice to a new, cost-saving alternative is a daunting task for any organization. With approximately 3,000 employees dispersed across multiple functional units all over the world, P&G's packaging team needed a movement to change one of their work processes. As in most organizations, employees typically resist change. This resistance can be contagious; those who ignore the change may influence others to do the same. Ultimately, the success of a movement hinges on training the right team of people to lead the charge.

Syndio Social, in collaboration with Datascope Analytics, conducted a social network survey to map and measure the network of influence of each member of P&G's packaging team. Armed with this virtual representation of the network, we collaborated with Datascope Analytics to identify the thought leaders and change agents who are highly trusted by their peers. The resulting group was a team of ambassadors who have since been tasked with spearheading the new process change across Packaging.

Datascope Analytics’ LivingReportTM reveals influence networks in P&G.

The interactive LivingReport™ enables managers to quickly navigate and act on key insights.

We communicated project results with the help of a LivingReportTM designed by Datascope Analytics. The LivingReportTM allows managers at P&G to run “what if” scenarios: build hypothetical ambassador teams, and evaluate each team’s effectiveness at driving change. The report also enabled managers at P&G to explore the connectivity between their functional and geographical units and identify rising star employees.